One Bold Vision

January 6, 2012 | By | 1 Reply More

The latest edition of the Wharton Magazine features one of the boldest books I’ve seen in a long time. In “Sustainability: The Future of Value”, Wharton MBA Eric Lowitt takes on a brutal uphill battle, arguing that sustainability is actually critical to the success of a firm. While many firms commit resources to “appearing” sustainable and focused on the environment, few actually pursue this mission with heart and even fewer truly believe sustainability is a critical element of future success. As financial professionals and business schools have long taught the sole objective of the CEO is to maximize shareholder value through increasing net income as much as possible, it is no wonder this is the case. Can you see how investing in sustainability can increase the bottom line? It is sure hard to imagine but Lowitt makes a great case. Check it out:

Sustainability: The Future of Value

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Category: Business Spotlight, Recommended Reading

About the Author ()

Krishna Kaliannan is a student in the Jerome Fisher Program in Management and Technology at the University of Pennsylvania. In Penn's School of Engineering and Applied Science, Krishna is pursuing an MSE and BSE in Systems Engineering and a second major in mathematics; in the Wharton School of Business, he is pursuing a B.S. in Economics with a focus in statistics. Krishna is currently conducting research in computational linguistics in the statistics department at Wharton and working with the Wharton Risk Center to revise the National Flood Insurance Program. Penn aside, Krishna enjoys playing tennis and chess.

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  1. Steven Soto says:

    Sounds like an interesting read! I just finished a book by the name of Hot, Flat, and Crowded: Why We Need A Green Revolution And How We Can Renew America. It’s also an interesting read and may help to form some diverse opinions regarding energy.

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